What is the Best Luxury Car Brand?

Driving is an immensely important part of our everyday lives, so it only makes sense to do so in luxury. As more people look to upgrade the comfort of their driving experience, more and more players enter the market of luxury vehicles. This article will look at three of the most well-respected and reputable luxury brands available: Audi, BMW, and Lexus.

Each brand has its own pros and cons, and this article will analyze a few categories such as performance, comfortability, and affordability in order to (hopefully) accurately determine which luxury brand is the best.

Answer: A Consumer’s Needs Will Choose The Right Car For Them

While it would be great to be able to find the perfect luxury car, it is still necessary to consider the differing needs of buyers. With an overall U.S News performance score of 8.8 out of 10, Audi takes the top honors in terms of performance. BMW follows closely with a score of 8.69, and Lexus trails the field with a still respectable tally of 8.0. While performance levels vary greatly among individual models, Audi does the best job of providing consistently impressive performance across its plethora of models. Many praise Audi for its well-built engines and impressive power. However, the brand's well-known tendency towards stiff handling and suspension among its selection is not for everyone. Both BMW and Lexus offer a smoother but slightly less responsive driving experience.

In terms of interior features, BMW takes the crown due to the technological superiority of its many driver assist and luxury interior offerings. Audi comes in second in this department, cementing Germany's dominance in the department of vehicle technology. So far, Lexus has been last in both categories. Nevertheless, it does a fantastic job of providing feature-rich cars to its many customers

While Audi and BMW top Lexus in both performance and comfortability, Lexus has an important trick up its sleeve: price. Over the years, Audi and BMW have cemented themselves as powerhouses in the luxury brand category, but this has (literally) come at a cost. As these brands become increasingly stuck in the minds of car buyers, their affordability has decreased. Lexus, as a relatively new player in the market, is able to undercut both BMW and Audi in terms of price. For example, the Lexus ES costs around $11,000 less than its Audi competitor, the A6, and the average starting price of a new BMW is about $2,000 dollars greater than the average base-model

As stated before, each brand has its strengths and weaknesses. If the main consideration in purchasing a new luxury vehicle is performance, then Audi comes out on top. Likewise, if features and comfortability is most important, BMW is the best choice, and if affordability and elegance is most important, Lexus takes the crown.

Additional Resources

This has been a brief yet comprehensive review of the brands discussed. However, there are many additional resources that may be used if you wish to dive deeper into this topic.

  1. U.S. News - U.S. News is an unbiased and extensive resource on all things consumerism. They have in-depth statistics and analyses on every car brand available in the United States and are a great place to go if you are looking to do some intensive research. This article is a ranking of full size luxury vehicles, with additional links to more information on the vehicles in question. 
  2. Edmunds - Edmunds is an automotive website which focuses on helping people find vehicles they are interested in. This articles in articular focuses on the best luxury vehicles available in each car segment. Vehicles range from full size SUVs to small and full size luxury sedans. 
  3. Motor Trend - Motor Trend has been a premier magazine for gearheads forever. This specific article leads to a comparison of two ultimate luxury sedans from Jaguar and Mercedes Benz. With prices running close to $200,000 each, these are incredible performance luxury vehicles. 

Questions to Consider